Privacy policy

Last updated: August 4, 2026

Elarumi operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Elarumi is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

- Contact details: including your name, address, billing address, shipping address, phone number, and email address.
- Financial information: including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information: including your username, password, security questions, preferences and settings.
- Transaction information: including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us: including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information: including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources
We may collect personal information from the following sources:
- Directly from you: including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services: including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers: including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
- From our partners or other third parties.

How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, process payments, fulfill orders, send account notifications, arrange shipping, facilitate returns/exchanges, and create a customized shopping experience.
- Marketing and Advertising: We use your personal information for marketing and promotional communications by email, text message, or postal mail, and to show you targeted online advertisements.
- Security and Fraud Prevention: We use your personal information to authenticate your account, provide secure payments, detect, investigate or take action regarding potential fraudulent or illegal activity.
- Communicating with You: We use your personal information to provide customer support and maintain our business relationship with you.
- Legal Reasons: We use your personal information to comply with applicable law, respond to legal processes, and enforce our terms and policies.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:
- With Shopify, vendors, and service providers who perform services on our behalf (IT management, payment processing, data analytics, customer support, fulfillment, and shipping).
- With business and marketing partners to provide targeted marketing and advertising services.
- When you direct, request, or consent to our disclosure to third parties.
- With our corporate affiliates or in connection with a business transaction like a merger or bankruptcy.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit will be transmitted to and shared with Shopify and relevant third parties. To learn more, visit the Shopify Consumer Privacy Policy (https://privacy.shopify.com/en).

Children's Data
The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

Security and Retention of Your Information
No security measures are impenetrable, and we cannot guarantee "perfect security." How long we retain your personal information depends on whether we need it to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices
Depending on where you live, you may have rights regarding your personal information, including the Right to Access, Delete, Correct, Portability, and Opt-out of Sale/Sharing for Targeted Advertising. You may exercise your rights by contacting us at support@elarumi.com.

Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at support@elarumi.com or write to us at:

Elarumi
Email: support@elarumi.com
Address: 11460 Pagemill Rd, Dallas, TX 75243, United States